Primary Care - Reimagined
Modern Primary Care with time to listen is coming to Myrtle Beach.
Launching November, 2026.
Led by a board-certified Nurse practitioner serving Myrtle Beach.
Launching November, 2026.
Led by a board-certified Nurse practitioner serving Myrtle Beach.
What services will you offer? Etheria Primary Care will offer a full range of family practice services including
When will the clinic officially open for appointments? We are currently in our launch phase and plan to begin seeing patients in November 2026. You can join our waitlist today to get priority access to our initial registration slots, priority scheduling, launch updates, insurance announcements and practice news.
Where are you located? We are located in the heart of Myrtle Beach, co-located within the Etheria Counseling suites. This partnership allows us to offer a more integrated approach to both your physical and mental well-being.
Do you accept insurance? Yes. We are currently in the process of credentialing with major insurance providers in South Carolina. We will provide a full list of accepted plans as we get closer to our November launch. We will also offer transparent self-pay options for those without insurance.
What makes Etheria different? Most modern medical offices are designed for volume, meaning you might only get 10 minutes with your provider. We’ve built our schedule to prioritize quality over quantity. By focusing on a limited number of patients per day, we ensure you have the time to ask questions and feel truly heard.
Can I keep my current specialists? Absolutely. As your primary care provider, we act as the "hub" for your healthcare. We will coordinate with your cardiologists, endocrinologists, or any other specialists to ensure your care plan is cohesive and safe.
How do I join the waitlist? Simply click the "Join the Waitlist" button on our home page. We will contact you as soon as our registration system is live to help you set up your initial welcome visit.
To preserve longer appointment times and personalized care, appointment availability during launch will be intentionally limited.
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